With Seventh Generation’s EasyDose™ Ultra-Concentrated Laundry Detergent, you get the right amount of liquid detergent every time. Just flip over the bottle, give a firm squeeze, and that’s it! Ultra-concentrated means ultra-convenient: you get 66 loads in a compact 23 fl oz bottle. Small Dose, Big Clean™: 60% less plastic, 50% less water, and 75% lighter when compared to our 100 fl. oz bottle. Made with an advanced enzyme formula that can tackle your toughest stains.